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Decided to use Google Ads to boost your business? One of the best moves ever!
However, before you start it's important to be aware of the Google Advertiser Verification Program. Let's touch on how it works, the importance and how to stay compliant so your ads stay running without issues -
What is the Google Advertiser Verification Program?
Google's Advertiser Verification Program is a set of essential steps advertisers have to take to verify their business and identity. The program focuses on enhancing transparency and trust users have in Google Ads. Once an advertiser is verified, Google then displays key information about them. This is information like the advertiser's name, location and the kind of ads they've served in the Ads Transparency Centre and in ad disclosures..
Google uses all this information to provide more transparency for users by -
Verify the advertiser's identity and business operations
Display a business name and its location in ad disclosures
Making details about the Google Ads account publicly available (including ad creatives, dates and locations ads served, advertiser name change history, ads removed, accounts suspended for legal or policy reasons and business contact information)
Now with all that said, the next step is knowing how to get verified.
Getting Verified
When you set up your Google Ads account or have had it for a while, you'll receive a notification within your account or via email. Alternatively, you can be proactive and check your eligibility status on the Advertiser Verification page. Here's the timeline you need to be aware of -
If you're notified, you have 30 days from the date of notification to start the verification process.
After starting the process, you have another 30 days to complete it. Failing to meet any of these deadlines could result in your account being paused or suspended, which means your ads will stop running.
Criteria for Verification Selection
Generally, every advertiser is required to complete the verification process. However there are some instances where Google might take extra precautions:
Strange Advertising behavior: If Google thinks your ads seem misleading
Extra protection measures: Advertising in sensitive sectors like financial services, travel, tech support. In some cases, if you're targeting users across multiple geographies.
Policy violations: If your account was suspended for violating Google Ads policies. Successful verification is required to appeal the suspension.
Completing Verification Without a Deadline
If you haven't yet received a notification for a deadline, your account can still continue to run ads. However, you can still choose to be proactive and verify the account as that comes with benefits. Completing the verification without the deadline helps you to remove limits on your account and gain access to advanced ad features and formats.
Immediate Account Pausing
Google Ads may pause your account immediately if it suspects that -
Policy Violations: Having misleading representation, unidentified business practices or unreliable claims.
Harmful Business Practices: Having misrepresentation in ads, offering unauthorised services or circumventing verification.
Identity Issues: If your identity or advertising behaviour isn't clear; type of business not matching identity documents
If Google Ads flags any of these, ads will stop running until the verification has been successfully completed. In the process, Google Ads might review regulatory warnings, complaints or business practice rulings to decide on the account being paused.
Ensuring Smooth Sailing
To ensure ads run smoothly and aren't interrupted by account pauses, it's important to do the following -
Stay Transparent: Maintain honesty and clarity in the content being advertised and your business practices
Be Proactive: Ideally, complete the verification process even if a prompt has not been given; especially if you operate in sensitive industries
Monitor Notifications: Always keep an eye on notifications from Google Ads regarding your verification status and deadlines.
Stick to this and we can guarantee that you'd be able to harness the power of Google Ads to the max.
Thanks for taking time to read this article. Remember you're the best and wishing you a lovely week ahead! 😎
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